![]() ![]() The mobile subscriber base is growing at a scorching pace in India, India is now the 5th A timely and strategic action would help nurture the mobile VAS market in This is the first publicly available study on Mobile VAS in India and the insights provided hereinĬan be used by both the mobile operators and the content providers to better address the needs of ![]() Trends in the cellular industry, current market status, value chain, competition, market dynamics International have jointly prepared the Mobile VAS Report to focus back stage and uncover the To understand that where this industry is at present and where it is headed, IAMAI and IMRB The increased importance of VAS has also made contentĭevelopers burn the midnight oil to come up with better and newer concepts and services. Spoilt byĬhoice, the mobile phone subscribers are beginning to choose their operators on the basis of the Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entireĬellular industry is heading towards it to provide innovative options to their customers. Others listen to their music, or check their bank balance. Games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make Users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelingsĬustomers continuously want more from their phone. Graduated to become an extension of the persona of the user. Mobile phones today have moved beyond their fundamental role of communications and have 26Ĭhallenges to the growth of VAS in India.27 Revenue sharing in enterprise solution services.23 Revenue sharing arrangement in VAS (except P2P SMS). Perceived & Practical value of mCommerce.19 Perceived & Practical value of Info VAS.18 Perceived & Practical value of Entertainment VAS.18 15Ĭurrent Growth & Future Potential for Different VAS.16 In part or in full, without the prior permission of No part of this report may be reproduced, either © Internet & Mobile Association of India (IAMAI), 2006Īll rights reserved. ![]()
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